Starting a new business can be intense. After you get your product ready, you build your website, and open your doors to the world. But wait, where is everybody?
Getting your website or business seen can be as hard, if not harder, than building the website or shop itself. Here at Vue Design, we have a list of 7 ways to promote your business online for free in 2021:
Register your business with Google Places, Yahoo! Local, and Bing. Google Places with allow your website to be easily found on Google. All you have to do is fill out their form and get confirmed through their registration process. Same with Yahoo! Local and Bing, they are all free to signup and will help bring more visitors to your website with no extra cost.
SEO is something you don't want to ignore in this digital day and age, especially when promoting a business online. The top 3 ways to start making your website more SEO friendly is by making sure the website is fast, there's interesting content when you get there, so it can be shared and hopefully backlinked to. You can learn more about SEO in one of our other blog posts here.
Social media has slowly become a major factor for some businesses online and shouldn't be ignored. Some social media sites even offer ads or other tools you can use to gain website visitors. There are so many social media sites out there you shouldn't have a shortage to choose from, but we recommend at least maintaining a profile on the main 3: Facebook, Twitter, and especially Instagram.
Starting a blog and maintaining it can be one of the absolute best ways to get visitors to your website. Offering industry solutions, tips, and other information driven content will engage your users, rank on more SERPs (search engine result pages) and give you feedback on what your audience wants to see.
Any SEO expert will tell you that content really is king. Creating interesting content that can be shared is a great way to gain backlinks and visitors to your website. YouTube also provides a free way to distribute content and has their own tools and programs for you to use in order to bring more visitors to your website. Videos are a very compelling and powerful form of content that has risen in popularity over the last decade immensely for how well audiences respond to it.
Every community online has their groups or forums where people come together to contribute, such as Reddit. Adding to the conversation not only enhances the community, but it gives the other members a chance to see what your business is doing and is another way to stay connected with it over time. Just make sure you don't spam links, and actually introduce yourself and comment on other's posts. We like to use a 1:10 ratio, with posting once about our business after every 10 regular non-promotional comments or so.
Create flyers or other promotional materials like business cards and start handing them out at events or meetups that relate to your industry. There are free tools online to help you, like Figma or Canva. Meetups are another great way to meet new people and promote your business. Nothing beats a handshake and a face to face conversation about your business. I still consider this to be one of the more powerful ways to get clients and customers.
So there it is, 7 ways to promote your business online for free in 2021. Checking everything off on this list and maintaining social media accounts, along with a blog, is a great way to get your business rolling along, and is probably the best first steps you can take. If you have any questions or want to find out more ways to promote your business in 2021, you can find out more information below.
By Erik / September 11, 2021
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